Hospitality Rising is a collaborative movement formed to create the biggest hospitality recruitment advertising campaign the world has ever seen. Zonal is proud to back this coalition of progressive, passionate businesses and we would love for you to pledge your support too.
The industry is in crisis and the challenges are immense. Intensified by the pandemic, people have left the hospitality industry and have looked elsewhere for jobs. We need a fresh approach. One that will bring lasting change and kickstart a whole new era of untapped talent. We need people like you to be part of the change, not the problem.
We are Hospitality Rising and our goals are to address the chronic labour and skills shortage that has left the UK hospitality industry reeling in its worst ever crisis. But before we can do that, we have to change perceptions of working in hospitality.
We need to engage young people. And we need to get them to stay.
Established in 2021 and led by former Pret a Manger and Yo Sushi marketer Mark McCulloch, Hospitality Rising has raised over £800K. That money is needed to fund a massive advertising campaign to attract new people to the industry. As well as support from UKHospitality, the BII and BBPA, we have the backing of the Hospitality & Tourism Skills Board. Support also comes from industry figures such as Kate Nicholls OBE, hotelier Robin Hutson OBE and Soho House founder Nick Jones MBE.
We need to raise more money. And we need your help.
Hospitality recruitment is in crisis and it needs a bold response. Hospitality Rising is that response and it’s an opportunity to show the world the amazing benefits and opportunities it offers. We’ve invested because without staff there is no hospitality sector, they are your greatest asset and we need to future proof the industry we love.
We are fighting back. Join this nationwide recruitment campaign and support the sector in its hour of need. This is your chance to do something and be remembered as one that stepped up to the plate to save hospitality.
Pledge just £10 per employee as an initial payment to join the campaign. It doesn’t matter if that’s £50 or £500. This will help fund a new nationwide recruitment campaign designed by the creative minds behind the British Army campaign. In return for your support, you will have access to a new hospitality jobs board and bank of interested CVs.
Please invest now. Let’s Rise Together. Please sign up below to find out more.